Date : 11 November 2026 - 12 November 2026
Venue : Online
Description :
Program Overview
Strategic thinking is a vital skill for managers and leaders who want to create and execute effective business strategies in today’s dynamic and competitive environment. This course will equip you with the tools and techniques to analyze your internal and external situation, identify strategic issues and objectives, and formulate and implement a plan of action. You will learn how to use various frameworks, such as the logic model, the SWOT analysis, the Five Forces analysis, the PESTLE analysis, the growth share matrix, and the balanced scorecard, to guide your strategic thinking process. You will also apply these frameworks to real or hypothetical business scenarios through interactive activities and discussions. By the end of this course, you will be able to think strategically and contribute to the success of your organization.
KEY BENEFITS OF Strategic Thinking: From Vision to Action:
- Use strategic planning to define the purpose and future goals of a business.
- Apply the five-stage logic model to go from goals to results systematically.
- Apply a SWOT analysis and learn how to relate areas to each other to form strategies.
- Use the Five Forces analysis to learn about the attractiveness of a given market.
- Apply the PESTLE Analysis to learn about the external environment a business operates in.
- Apply the growth share matrix and analyse the profitability and usability of various business units.
- Use a balanced scorecard to measure and keep track of performance and strategic objectives in relation to each other.
Who Should Attend This Workshop?
- Senior Leaders and Executives
- Senior Managers
- Managers
- Assistant Managers
- Middle managers and Supervisors
- Project Managers and Coordinators
- Business Analysts and Consultants
- Marketing and Sales Professionals
- Product Managers and Developers
- Innovation and Change Agents
- Human Resources and Talent Development Professionals
- Finance and Accounting Professionals
- Customer Service and Support Professionals
COURSE OUTLINE
DAY 1
Module 1: Introduction to Strategic Planning (1 hour)
Objective: Use strategic planning to define the purpose and future goals of a business
- What Is This Course About?
- Definition and Purpose of Strategic Planning
- PRACTICE: Definition and Purpose of Strategic Planning
- Benefits and Challenges of Strategic Planning
- Key Components and Stages of Strategic Planning
- GUIDED EXERCISE: Key Components and Stages
- Stages of Strategic Planning
Module 2: Logic Model for Strategic Planning (2 hours)
Objective: Apply the five-stage logic model to go from goals to results systematically
- Logic Model as a Tool
- Benefits of Logic Model
- Steps and Elements of the Logic Model
- Steps of Developing a Logic Model
- Elements of a Logic Model
- Planning a Strategy
- PRACTICE: Planning a Strategy
- Implement a Strategy
- PRACTICE: Implement a Strategy
- Monitor and Evaluate a Strategy
- CASE STUDY 1: Reduce Greenhouse Gas Emissions
- EXERCISE: Create a Logic Model
Module 3: SWOT Analysis for Strategic Planning (2 hours)
Objective: Apply a SWOT analysis and learn how to relate areas to each other to form strategies
- SWOT Analysis
- PRACTICE: SWOT Analysis
- OBJECTIVE QUESTIONS: SWOT Analysis
- Identify Strategic Issues
- Identify Strategic Objectives
- Strategic Issues and Objectives
- EXERCISE: Strategic Issues and Objectives
Module 4: Five Forces Analysis for Strategic Planning (2 hours)
Objective: Use the Five Forces analysis to learn about the attractiveness of a given market
- Five Forces Analysis
- PRACTICE: Five Forces Analysis
- Applying Five Forces Analysis
- CASE STUDY 2: Online Food Delivery Services in Malaysia
- EXERCISE: Summary and Interpretation & Conclusion
DAY 2
Module 5: PESTLE Analysis for Strategic Planning (2.5 hours)
Objective: Apply the PESTLE Analysis to learn about the external environment a business operates in
- PESTLE Analysis
- PRACTICE: PESTLE Analysis
- OBJECTIVE QUESTIONS: PESTLE Analysis
- Applying PESTLE Analysis
- CASE STUDY 3: Online Food Delivery Services in Malaysia
- EXERCISE: Summary and Interpretation & Conclusion
Module 6: Growth Share Matrix for Strategic Planning (2.5 hours)
Objective: Handle phone conversations professionally
- Growth Share Matrix
- PRACTICE: Growth Share Matrix
- OBJECTIVE QUESTIONS: Growth Share Matrix
- Applying Growth Share Matrix
- Resources and Set Priorities
- CASE STUDY 5: Online Courses on Various Topics in Malaysia
- EXERCISE: Decision and Rationale
- CASE STUDY 6: Travel Agency that Offers Various Packages and Destinations for Customers
- CASE STUDY 7: Apple
Module 7: Balanced Scorecard for Strategic Planning
Objective: Use a balanced scorecard to measure and keep track of performance and strategic objectives in relation to each other
- Balanced Scorecard
- PRACTICE: Balanced Scorecard
- OBJECTIVE QUESTIONS: Balanced Scorecard
- Applying Balanced Scorecard
- PRACTICE: Applying Balanced Scorecard
- CASE STUDY 8: Online Bookstore
- EXERCISE: Case Study Review
Standard Rate
RM1,600.00 nett per person (inclusive of 8% service tax)
FOR FURTHER INFORMATION, PLEASE CONTACT ASIA EXECUTIVE PROGRAMS SDN. BHD.
019-237 4779 or 011-1223 8729